New Roots Herbal
Copper Citrate
Copper is an essential mineral with multiple roles yet required in relatively small quantities for the maintenance of good health. It is involved in energy and melatonin production and in the development of conjunctive tissue, and it teams up with iron for red blood cell formation. It also plays a role in gene expression and exerts an antioxidant action. Copper deficiency has become a concern with the popularity of zinc supplementation for immune enhancement. Elevated levels of Zinc increase the production of metallothionein, an intestinal cell-wall protein which prevents copper absorption. Copper supplementation in citrate form tends to be of the most use by the human body
The founder of New Roots Herbal, Peter Wilkes, began working in the health-food industry back in 1973. In 1977, he opened his own health food store in Calgary, which, at that time, was the largest health food store in North America. Since then, his focus has changed from selling health products to developing his own through his New Roots Herbal brand. In fact, the very name symbolizes a rejuvenation of the body and mind. New Roots Herbal wants to help you transform your old, harmful habits into healthy new beginnings. When Peter originally started New Roots Herbal, he only had one product: a body rejuvenation program. However, as its popularity exploded, so did his company. Today, New Roots Herbal manufactures more than 300 different health products. They also created the Choose to Care program, which donates over $124,000 every year to various environmental foundations and charities.
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